Landlines Are Dead – Long Live The Landline!

talkingoldphoneLandlines are expensive, inflexible and archaic. But they often provide the cleanest way to talk to another person. AT&T’s years of monopoly and refinement created a fantastic level of quality over two very thin and fragile copper lines. I’m amazed at the robustness and sound quality they were able to achieve.

frustatedmobileCompare that to the static-y, volume fluctuating, frequent hang-ups of your cell phone. We suffer these problems because of the convenience it provides. As a small business owner you are often not able stay in one place. Being able to immediately address a problem has become a necessity. So why don’t we all just replace the land-line.

The issue is complex and has to do with habits, procedures and business needs. If you are over the age of 30 you spent part of your life using a landline. If you are over the age of 40 you used a landline as part of your job. You also are not likely an early technology adopter, if it isn’t broke… When comparing a landline versus your cell phone consider this. Use a service provider that has the best coverage in your office area. When making a call go to an office with a dedicated chair and a door. Close the door and make your call in this quiet room with a good number of bars showing on your phone. This experience is far superior to driving down the road in a car while you fumble with your phone or scream at your bluetooth connection.

Most small business owners can ditch their landline. To keep consistency of phone number transfer the number to a cell phone. Services exist to put multiple numbers on a single phone if you want you personal cell phone. For those that need PBX type services get a good VOIP service and you’ll have more functionality, even chasing people on their cell phones to find them. If you absolutely can’t replace your old POTS lines then wait 5-10 more years. Many of you could with proper knowledge but the hassle of knowing how and trusting a service to provide it is a bit risky. Start checking into it and take a year to learn about it. Try before you buy and overlap your systems for a few months to ease the transition.

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