Every business, and I mean every one, can benefit from the internet. I’m usually a bit more hedging in my statements and recommendations but the adage, knowledge is power, is appropriate. The internet is a bi-directional information tool. You can push out information for marketing, make it available for people who want to find you, and you can seek out information that you need. You may do competitive research, understand demographic trends or specific regional trends.
One of the best starting points is Google searches. To help you become a ninja Google user it will take a little time and learning. To get you started here are some tips on Google search tricks that can help directly or give you ideas.